Why Your Domain Name Still Matters in the Era of Social Media

a screenshot of a domain name search showing taken and available domains.

Every few months, someone says, “Do people even need websites anymore? Isn’t it all about Instagram, TikTok, and LinkedIn now?” Yeah, social media’s huge. But owning your domain? It’s still one of the smartest moves you can make; and here’s why. Social Platforms Rent You Space. Domains Are Ownership. When you build your brand on … Read more

Essential Elements of a Great Website Design

a photo of a website wireframe (the planning stage of building a website)

Working inside agencies and studios, you see every type of website project come through the door. Some come in with great branding but messy layouts. Some have clean code but no soul. A truly great website balances the art and science of design. Here’s what separates good from great. Clear Navigation and Structure It doesn’t … Read more

What Makes a Logo Timeless?

a photo of people review logo design concepts

A logo isn’t just a graphic. It’s the first thing people see, the last thing they remember. In the design world, especially working in agencies and studios, we see logos come and go like fashion trends. But the ones that stick around? They all have a few things in common. Simplicity Is Non-Negotiable Good logos … Read more